Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business J. H. Davidson

ISBN: 9780566080265

Published: January 1st 1998

Unknown Binding

608 pages


Description

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business  by  J. H. Davidson

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business by J. H. Davidson
January 1st 1998 | Unknown Binding | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 608 pages | ISBN: 9780566080265 | 7.59 Mb

This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work.

Included are over 100 case examples and checklists.



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