Shopper Marketing Markus Stahlberg

ISBN: 9780749458775

Published:

ebook

240 pages


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Shopper Marketing  by  Markus Stahlberg

Shopper Marketing by Markus Stahlberg
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 240 pages | ISBN: 9780749458775 | 7.20 Mb

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layoutMoreNew and growing, Shopper Marketing is one of the hottest trends in marketing today.

It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself.This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill.

Its three sections include research into shopper behavior Insights]- interviews with experts Strategy] and case studies of successful shopper marketing activities Practice].



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